Optimizing individual web pages' content, structure, and HTML elements to improve search engine ranking and user experience.
Building backlinks and improving external factors (like social media engagement) to increase your site's authority and relevance.
Creating high-quality, keyword-optimized, and valuable content that meets user intent and ranks well in search results.
Enhancing the technical aspects of a website (e.g., speed, mobile-friendliness, security) to ensure proper crawling and indexing by search engines.