Identifying and using relevant keywords and phrases that users are searching for to guide the content creation process.
Ensuring that content is structured effectively with the right use of headings, meta tags, keyword density, and internal linking to improve search rankings.
Writing content that aligns with the searcher’s intent (informational, transactional, navigational) and encourages user interaction (clicks, shares, comments).
Creating well-written, informative, and engaging content that is easy to read, structured with short paragraphs, bullet points, and visuals to enhance the user experience.